Protecting your Intelectual Proterty on Social Media

If you are a small business owner, or maybe you are an entertainer, your name and brand image are everything to continuing your brand and company forward.By learning a bit about social media and how media is shared to the masses you can better prepare yourself for people attempting to steal or besmirch what you have worked so hard to accomplish.

By defending what is yours and putting the correct actions into effect you can be sure to avoid any issues that come along the way. If any bumps interfere along the way The Law Offices of George B. Piggot are here to assist in any way we can.

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5 Tips for Protecting your Business Intellectual Property in a Social Media World

By Caron_Beesley, Contributor
Published: September 7, 2011
Updated: September 7, 2011

Being active on public social media platforms such as
Facebook, LinkedIn, and Twitter in addition to your own business blog,
is almost an essential part of any business marketing toolkit. These
tools can have enormous benefits, but they also have their dangers. For
example, some businesses jump on social networking sites only to
discover that someone has already registered their company or product
names on Facebook and Twitter and is misrepresenting their brand as a
consequence. Likewise someone might be out there reproducing your
copyrighted web copy, blogs, photographs and videos (all that good
multi-media stuff that social networks love to propagate) – without your

So what can you do to protect your business in this brave new world
of social media sharing? Here are five tips for preventing, monitoring
and enforcing use of your business trademarks and copyright on social
media sites.

1.       What’s at Stake? – How Trademarks and Copyright Come into Play in Social Media

First, it’s important to understand how intellectual property (IP) comes into play on social media sites.

  • Trademarks – Trademark law protects information
    such as your company brand or product names from being used by another
    company in a similar line of business. In social media, your trademark
    can appear on as your Twitter handle, your Facebook URL, as well as
    product-specific Facebook pages. Reserving your company name and
    permutations of it on these sites as soon as possible can help prevent
  • Copyright – The definition of copyright in the
    world of online media is a little complicated. Even though Internet
    circulation of content is not technically regarded as published, it is
    public display and portions of copyright law do apply. Essentially, a
    creator of an original work or images automatically owns the right to
    that work once it is published in print or posted to a website. However,
    unless that work is registered with the U.S. copyright office, you can’t sue for infringement in a federal court.

2.       Monitoring Your Intellectual Property on the Social Web

Before you embark on any social media strategy, you first need to
consider whether and how you are going to monitor and police how people
are talking about your brand and using your content online. Finding the
time can be tough, but easy tools such as Google Alerts as well as
social media monitoring tools including Hootsuite, TweetDeck, and so on,
can automate the process by monitoring key terms, brand names, and so
on, on your behalf.

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