Why Business Owners Should Care About Intellectual Property

There are many confusing aspects to Intellectual Property law. This is why you should put your trust into representation that has more than 35 years of experience in Intellectual Property Law like George Piggott. When you are dealing with intellectual property especially in this digital day and age it is important to understand the ins and outs of how to protect your property and retain the rights.

Intellectual Property,
often referred to simply as IP, is a legal term covering various forms
of valuable business assets. The three broad, primary areas of IP are: trademarks, copyrights, and patents.

Many
people confuse trademarks, copyrights, and patents, oftentimes calling a
trademark a patent and vice versa. Although there may be some
similarities among these kinds of intellectual property, they are very
different and serve unique purposes. The following briefly explains each
one.

Trademarks Overview

A
trademark is anything that is used, or intended to be used, to identify
the goods or services of one company from the goods or services of
others. In the business world, a trademark is commonly referred to as a
brand name or “brand.” Trademarks (which also covers “service marks”)
include words, names, symbols, and logos such as “Coca-Cola” and Nike’s
famous “swoosh” logo. Trademarks typically appear on the actual product
or its packaging, whereas service marks appear mostly in advertising for
the services.

A trademark is one of the most
important business assets that a company will ever own because it
identifies and distinguishes the company and its products in the
marketplace from its competitors. Therefore, it is prudent for all
business owners to take sufficient action to protect and enforce its
trademarks.

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